Terms of Use

October 13, 2025

Acceptance of Terms

These Terms of Use (the “Terms”) are a binding agreement between MIEA Pte. Ltd. (“MIEA”, “we”, “us”, or the “Application Provider”) and the entity or individual that installs, accesses, or uses MIEA Health (the “Customer”, “you”, or the “User”). By installing, accessing, or using the application or any related services (the “Service”), you accept these Terms without limitation. If you do not agree, do not install or use the Service. We may modify these Terms at any time; changes are effective upon posting in-app or on our legal page. Your continued use constitutes acceptance.

Purpose and Scope of the Service

MIEA Health provides tools to facilitate business communications— including via the WhatsApp API and related channels— for healthcare organizations. The Service may use artificial intelligence (“AI”) to automate and assist communications and administrative workflows. The Service is not a substitute for professional medical judgment, human supervision, or proper care of patients, children, pets, or any persons under your care, and it is not intended for diagnosis or treatment.

Accounts and Eligibility

You must have legal capacity to enter these Terms and, if acting for an organization, authority to bind that organization. You are responsible for safeguarding credentials and for all activities on your accounts.

AI Use and Human Oversight

AI-generated outputs may be inaccurate, incomplete, biased, or misleading. AI does not provide medical advice. You are solely responsible for reviewing AI outputs, exercising human oversight, verifying accuracy, and making all decisions. You assume all risks arising from reliance on AI outputs and from any configurations you apply, including prompts, templates, and knowledge bases.

Acceptable Use

You agree not to, and not to allow others to:

  • use the Service for unlawful, harmful, deceptive, discriminatory, harassing, defamatory, infringing, or otherwise objectionable content;
  • send spam or unlawful marketing;
  • evade rate limits, probe or bypass security, scrape, perform competitive benchmarking, or reverse engineer;
  • upload personal data where you lack a lawful basis, proper notice, or required consent, or upload protected health information (PHI) or special-category data unless permitted under a separate signed agreement with us;
  • use the Service for clinical decision-making or medical triage;
  • interfere with platform integrity or violate third-party terms (including WhatsApp policies).

We may suspend or terminate the Service immediately for violations.

Third-Party Platforms and WhatsApp Compliance

he Service integrates with third-party platforms (e.g., WhatsApp through providers). You must comply with all applicable third-party terms, including the WhatsApp Business Terms, Business Messaging Policy, template requirements, and the 24-hour customer service window. Outside the 24-hour window, you may send messages only using approved message templates. You represent and warrant that you have valid opt-in consents from end users for all messaging you initiate and that your templates and content comply with platform rules and applicable law. We may suspend messaging or integrations if we suspect violations, receive platform requests, or to comply with law.

Marketing Compliance — Singapore DNC and Anti-Spam

For messages to Singapore numbers, you are solely responsible for compliance with the PDPA Do-Not-Call provisions and the Spam Control Act, including screening numbers (where applicable), obtaining and recording consents/opt-ins, and providing and honoring functional opt-out mechanisms. You must configure opt-in/opt-out processes in the Service and maintain logs. You are responsible for similar marketing/anti-spam obligations in other jurisdictions where you send messages.

No Emergency Use

The Service does not provide access to emergency services and must not be used for emergencies. In an emergency, users must contact the appropriate emergency number (e.g., 995/999/911/112).

Data Protection — Roles, Processing, Transfers, and Security

Definitions and Roles

  • Customer Personal Data means personal data that you submit to or process through the Service.
  • Service Data means telemetry, logs, and usage data about your use of the Service.
  • Aggregated/De-identified Data means data derived from Customer Personal Data or Service Data that has been aggregated or de-identified so that individuals and Customer are not reasonably identifiable.As between the parties, you are the data controller/organization (determining purposes and means). We act as a data intermediary/processor for Customer Personal Data and process it only on your documented instructions, except where required by law. We are an independent controller of Service Data to operate, secure, analyze, and improve the Service and to comply with law.

Customer Responsibilities

You are responsible for providing required notices and obtaining valid consents (including WhatsApp opt-in and marketing consents), ensuring a lawful basis for processing, ensuring accuracy and lawfulness of Customer Personal Data, configuring retention/deletion settings, and responding to data subject requests. We will provide reasonable assistance.

MIEA Security Measures

We implement appropriate technical and organizational measures designed to protect Customer Personal Data against unauthorized access, disclosure, alteration, or destruction, including encryption in transit and at rest (where applicable), access controls, logging, and personnel confidentiality obligations.

Subprocessors

We may engage subprocessors (e.g., hosting and messaging providers). We impose data-protection terms providing a comparable standard of protection. On request, we will make available a current list of subprocessors. You authorize our use of subprocessors. If you object on reasonable documented grounds to a new subprocessor, we will discuss in good faith; if unresolved, we may cease the affected functionality for you or you may discontinue that functionality.

Cross-Border Transfers

You authorize transfers of Customer Personal Data to countries where we or our subprocessors operate, subject to comparable protection under Singapore PDPA and, where applicable, appropriate safeguards such as standard contractual clauses.

Personal Data Breach Notification

We will notify you without undue delay, and in any case within 72 hours, after becoming aware of a personal data breach affecting Customer Personal Data, and we will provide available information to assist with required notifications. As controller, you are responsible for notifying authorities and data subjects where required.

Assistance, Audits, and Costs

Taking into account the nature of processing, we will reasonably assist with data subject requests, security and impact assessments, and regulator consultations. Once per 12 months, upon reasonable prior notice, you may conduct an audit (including reviewing third-party audit reports) subject to confidentiality, security, scheduling, and cost-recovery for efforts beyond standard support. Any on-site audit is limited to areas where Customer Personal Data is processed.

Retention and Deletion

Upon termination or upon your written request, we will delete or return Customer Personal Data and delete existing copies within standard backup cycles, unless retention is required by law or for the establishment, exercise, or defense of legal claims, in which case we will restrict processing.

No Training Without Consent; Aggregated Data

We do not use Customer Personal Data or Customer Content to train foundation or general-purpose models without your explicit written consent. We may use Aggregated/De-identified Data for analytics, benchmarking, security, and service improvement and will not attempt re-identification.

Content, Data, and Intellectual Property

Ownership

As between the parties, you own Customer Content and Output (AI-generated content produced for you based on your inputs). We own the Service, software, models (excluding Customer Content and Output), documentation, know-how, and all improvements.

License to MIEA

You grant us a worldwide, royalty-free license to host, process, transmit, and display Customer Content and Output solely to provide, secure, maintain, support, and improve the Service for you, including for quality, diagnostics, and troubleshooting.

Customer Representations

You represent and warrant that Customer Content is accurate and lawful, does not infringe third-party rights, is supplied with all required consents and authorizations (including messaging consents), and complies with these Terms and applicable law.

Feedback and Open Source

You grant us a perpetual, irrevocable, worldwide, royalty-free license to use and incorporate feedback or suggestions you provide. The Service may include open-source or third-party components subject to their licenses; we will make relevant notices available upon request.

Changes and Availability

We may update, modify, or discontinue features at any time. Beta or experimental features are provided “as is” and may be withdrawn without notice.

Suspension and Termination

We may suspend or terminate all or part of the Service immediately if you breach these Terms (including platform terms or law), if required by platform providers or law, or to prevent or mitigate security incidents. We may terminate for convenience on notice. You may stop using the Service at any time. On termination, your right to use the Service ceases; upon your written request, we will delete or return Customer Personal Data and delete existing copies within standard backup cycles, unless retention is required by law or for the establishment, exercise, or defense of legal claims, in which case we will restrict processing.

Disclaimers (No Warranties)

To the maximum extent permitted by law, the Service and all related materials are provided “as is” and “as available,” without warranties of any kind, express, implied, or statutory, including merchantability, fitness for a particular purpose, accuracy, non-infringement, or uninterrupted availability. No advice or information, whether oral or written, creates any warranty.

Indemnities

You shall defend, indemnify, and hold harmless MIEA, our affiliates, and personnel from and against any claims, fines, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to unlawful messaging, lack of consents or violations of DNC/anti-spam laws, violations of platform terms (including WhatsApp template and 24-hour rules), reliance on AI outputs or your configurations and knowledge bases, Customer Content or your instructions (including IP or privacy violations), and governmental, regulatory, or platform enforcement actions attributable to your acts or omissions. We may assume the defense at our option, at your cost, if you do not do so promptly.

Limitation of Liability

To the maximum extent permitted by law:

  • We are not liable for any indirect, incidental, special, exemplary, punitive, or consequential damages; loss of profits, revenue, goodwill, or reputation; loss or corruption of data; or business interruption, even if advised of the possibility.
  • Our aggregate liability for all claims is limited to the fees paid by you to MIEA for the Service in the twelve months preceding the event giving rise to liability.
  • Nothing excludes liability that cannot be excluded by law. Your payment and indemnity obligations are not capped.

Export Controls and Sanctions

You represent that you are not subject to sanctions or export restrictions and will not use the Service in violation of such laws.

Age and Business Use

Service is intended for business use by authorized clinic personnel and is not intended for individuals under 13 years old.

Confidentiality

Non-public information disclosed by either party that is marked or reasonably understood as confidential must be protected and used only to perform these Terms.

Governing Law and Dispute Resolution

These Terms are governed by the laws of the Republic of Singapore. Any dispute shall be finally resolved by arbitration administered by the Singapore International Arbitration Centre (SIAC) under the SIAC Rules in force at the time the Notice of Arbitration is submitted. Seat: Singapore. Language: English. Either party may seek injunctive relief in any court of competent jurisdiction to protect intellectual property or confidential information.

Miscellaneous

Assignment: You may not assign these Terms without our prior written consent; we may assign to an affiliate or in connection with a corporate transaction.Force Majeure: We are not liable for delays or failures due to events beyond our reasonable control.Severability: If any provision is invalid, the remainder remains effective.Entire Agreement; Order of Precedence: These Terms constitute the entire agreement regarding the Service and prevail over conflicting Customer terms unless a mutually signed agreement states otherwise.No Third-Party Beneficiaries: None intended.Notices: We may provide notices in-app or by email to your account email; you may contact us at the address below.